Totem is a Brand Experience Studio.

A brand without a matching experience is just a promise waiting to be broken.

At Totem, we work across both sides of that equation — building the strategic foundations that define what a brand stands for, then designing the experiences that make good on that promise at every touchpoint.

Our projects span brand strategy and positioning, naming, verbal identity, customer experience design, service design, and branded environment development — delivered across hospitality, financial services, retail, professional services, and beyond. The throughline is always the same: rigorous thinking grounded in customer insight, translated into decisions that hold up in the real world, at scale, and over time.

Browse the work below and see what intentional brand-building actually looks like in practice.

The First Academy, where yachties become sailors

Seascape, the innovative engine behind Beneteau’s revival of the legendary First series, wanted to create a product-service system for their newly established planning-cruiser category.

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A heritage hotel: turning 400 years of history into a distinctive guest experience

We helped the investor find an edge in a sea of sameness by leveraging 400 years of rich history into a unique guest experience.

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Zija Cafe, an hommage at centerstage of the cafe experience

Discover how the cafe owner paid tribute to his grandmother, who actually built the house nearly 90 years ago.

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Triglav Lab: Insurance flagship store & event space

Discover how we managed to persuade the largest insurance company in the region to open a flagship store & experience lab instead of simply subletting it to tenants.

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Flik, a brand name that became a verb

When pitching the brand name for a new instant payment service to be used by all banks in Slovenia, we set out to develop a name, that would define the service. And succeeded.

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Della Spina, a disruptive online eyeglasses service

How the disruptive model and relentless pursuit of a top-class customer experience made Della Spina probably among the most beloved services in Slovenia.

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With so much energy, budgets and attention directed towards one moment only — the purchase — it is no wonder customers feel betrayed, when the experience brakes down and loyalty goes out of the window.

Brands that own the future are the ones brave enough to make every moment feel like only they could have delivered it, turning strategy into sensation and customers into advocates.