Insurance Flagship Concept Store Development & Experience Lab
Client:
Project developed at Gigodesign
The Approach
The approach included iterations on the scale and investments needed, while the overall concept — experiencing moments of danger in complete safety — was confirmed from the get-go.
The prototyping visualisations were developed to fine-tune the exact surface area needed for the experiences to be delivered, while exploring additional functions, such as holding events.
Once the final solution was approved, the project was finalized with external architects (Triiije architects) and numerous vendors for various simulators - safe driving, earthquake, car-accident rescue, etc.
The Project Goal
The regional insurance group Triglav acquired a significant real estate asset where they would reallocate some workforce, but also reinforce their position as an innovation power house in the region.
After iterating on some proposals, the client confirmed the flagship approach, bringing a unique experiential layer, unheard of for insurance companies.
RETAIL EXPERIENCE STRATEGY | EXPERIENCE DEVELOPMENT
The Outcome
Triglav LAB, the unified physical & digital experience hub, was developed as a space where visitors can try simulators (the “DRAJV” simulator), virtual reality experiences (e.g., ski jumps, earthquakes), video consultations with physicians (for preventive health advice), while getting a unified and comprehensive experience from multiple subsidiaries (non-life, life, health, pension, funds) under one roof.
The space has since been used for numerous events, workshops, and trainings in domains ranging from prevention and safety, financial literacy, health awareness, to product-related seminars.
“With this advanced digital centre, we want to offer clients a uniform and comprehensive experience — to go beyond the division into the various subsidiaries of the Triglav Group and to respond to their needs in one place.”
Awards:
